Nuestra marca debe estar orientada a nuestros clientes potenciales, eso significa que no siempre coincidirá con nuestros gustos personales y está bien. El desarrollo de una marca bien definida nos permite fortalecer y potenciar aquellos atributos que nos hacen únicos permitiéndonos destacar en nuestro sector profesional. Se trata de gestionar y proyectar la imagen que…
La comunicación externa se puede definir como el conjunto de informaciones que se lanzan y perciben por uno o varios segmentos de la sociedad, es decir, lo que transmitimos desde nuestro negocio hacia fuera. Todo la información que hacemos llegar a nuestros proveedores, clientes actuales y futuros, a través de cualquier canal (radio, tv, redes…
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